In the struggle to get ahead and become prominent amongst others present online, businesses have tried to incorporate as many tools of online marketing and promotion as possible, to target a wide group of customers. However, in an attempt to do so, they have ended up having too much on their plate. This has created difficulties in being able to manage all the tools involved and therefore businesses have failed to reap proper benefits that these online marketing tools have to offer.

It is quite important to have the right mix of online advertising and marketing tools as part of the online marketing campaign so that businesses are able to attract customers and win business from them. It is also important for businesses to have an updated knowledge regarding the new advertising and marketing tools that are re-shaping the world of online marketing and promotion.

For example, one of the recent entries in the world of online advertising is the Google Adwords Remarketing. This new strategy of online marketing focuses on customers that have already shown an interest with your business rather than targeting new customers. The focus of Google Adwords Remarketing is to win repeat customers for the business.

This is one of the newest strategies of increasing sales. What you do is you target customers who have already visited your website. You remind them of your presence and if formerly they did not do business with you, through remarketing, you try once again to win business from them. Remarketing makes use of cookies to track customers who have previously visited your website. Once the cookies are in place, you can try to reach these customers again via Google Adwords Remarketing. You can target them by making a customized message for them or even offer them something relevant to motivate them to return to your website and do business with you.

All you need to do is add a remarketing tag (in the shape of a piece of code) on your web pages. When customers visit, they are added to your remarketing lists which you can use later on to target them when they are searching products/services you offer on Google or other websites. The greatest advantage of using Google Adwords Remarketing comes from to its affiliation with the search engine giant Google. Google allows you to reach a wide audience due to its popularity and also because a large number of websites are a part the Google Display Network.

Google Adwords Remarketing allows you to customize your search for targeting previous visitors to your website. For example, you can generate a list of all those customers who created a shopping cart on your website but left your website before completing the transaction. Once you have that list, you can target them and remind them about your business or even offer something to motivate them to do business with you.

So, if you are a small to medium sized business operating in Australia and you want more information about this and need any information about many other tools of online marketing and promotion available for your business, visit www.aiims.com.au. The Australian Institute of Internet Marketing Services can help you create a perfect online marketing campaign, using the right mix of the newest and most effective tools, to help you win customers and grow your business. So contact us, we would be more than happy to hear from you!

Online advertising is a whole new world for businesses to explore. Making your presence online felt is a challenge for all businesses. With so much information clutter on the internet, it is important to stand out in order to be noticed by customers. Merely setting up a website is not enough to win customers and to grow your business. There are so many tools of online advertising that are available for businesses to use today, that knowing and implementing each one is quite difficult.

Businesses need to know what tools of online advertising and promotion they need to include as part of their marketing campaign, in order to be able to grow their business and win over customers. The Australian Institute of Internet Marketing Services (AIIMS) can help you create the perfect online marketing mix starting from setting up a website to creating your presence on the social media. So visit Aiims Group and explore how we can help you create the magic online.

With the rapid innovation and the speed of development, new tools for online marketing and promotion have come up. We deal with the latest tools of online marketing and promotion, such as Google Display Advertising. Being affiliated with the search engine giant Google, the Google Display Advertising is one of the newest and effective ways of attracting customers to your business.

The Google Display works in a way that it allows you to create advertisements of all types. You can create advertisements based on text, images, videos or a mix of these, and then place them on websites that are relevant to your line of business.

The Google Display Advertising works differently as compared to Google Adwords Advertising. What happens is that rather than your Ad being displayed on the results page that is generated when customers enter a query, your Ad appears on the website which the customers click on from the results of the query. Google has a display network, of which your ad will also be a part. The keywords you provide in your ad are matched as a whole and a theme is determined for your Ad. When the theme of your Ad matches with a webpage in the Google display network, your Ad is shown on that webpage.

You can control the placement of your Ad by using the ‘Managed Placements’ tool. The advantage of using this tool is that you can determine the websites on which you want your Ad to be displayed. You can even decide the exact location within a website where you want your Ad to be displayed. For example, you choose that your Ad be displayed in the ‘Entertainment’ section of a popular online magazine.

The best advantage is that when you use the Google Display Advertising you can use images and videos for advertising rather than restricting your ad to text. You can communicate so much more with a picture. Some products or services require the help of a video or an image to give a better idea to the customers. Showing is easier than telling, and now with Google Display Advertising, you can do so!

If you are a business operating in Australia and you feel that relying on text ads is not bringing in traffic to your website and is not being able to win customers for your business, it is time to move on to Google Display Advertising. AIIMS can help you out with this as it offers many other tools that can be helpful for growing your business through online marketing. So visit aiims.com.au and get started!